Trail 2 Challenge
Product Launching / Story Telling / Product Placement / PR / Built community / Social Media / Production
The new GPS Trail2 and Trail2 Bike devices were presented to the market through an original participative campaign with the ultimate objective of sustainability with a donation according to the km travelled.
Two teams, one cyclist and one hiker, had to meet somewhere on the Transpirinaica route after leaving one from San Juan de Luz (Atlantic Pyrenees) and the other from Cadaqués (Costa Brava). This point will have to be discovered by users who, thanks to TwoNav technology, will be able to follow the contenders from their homes at all times.
- Product launch campaign
- Creation Landing page
- Social Media Campaign
- PR action with Spanish and French press
- Management ambassadors
- Production of a summary capsule of each stage
- Live campaign tracking through SeeMe