Brand Content / Social Media Campaign / Ambassadors / Event / Production / Built Community / Story Telling
Through the experience of an amateur climber with a Petzl ambassador, the community was encouraged to move from the Climbing gym to the Rock (wall).
Capsules were created showing how the ambassador helped a climber and taught him some key safety points.
Among the participants in the draw that was launched on social networks after publishing each capsule, an exclusive weekend of climbing was organized, where the winners of the draws and the ambassadors would participate in order to offer an unforgettable experience and know first hand the product and values of the brand.
- Social Media Campaign
- Video production with ambassadors
- Event Management