#ENINTERAYUDA – CAMPAÑA SOCIAL
Social Media Campaign / Branded content / Story Telling
With the aim of positioning Eninter as a responsible brand committed to people, we started a campaign in 2020 in which we sought to fulfil the dreams of three people with some kind of disability:
- María Petit: a 28-year-old girl who, due to a motorbike accident, became blind but, thanks to Eninter, climbed to the summit of Aneto with the help of climbers such as Stefi Troguet and Ferran Latorre.
- Darío Salcedo: a 21-year-old snowboarder who became a quadriplegic while snowboarding. With the help of Álvaro Bayona, he was able to enjoy the sport again and managed to wakeboard. Since then, he has been able to get back on his feet and has started to take his first steps.
- Carme: an elderly lady over 90 years old, who was confined to her home, was able to go out and fly in a balloon.
With the presentation of these three stories, we encouraged the audience to participate in them and to send us applications explaining what their dream was. From all the applications received, we selected three of them and made their dreams come true.
- Social Media Strategy
- Branded Content for Social Media
- Brand positioning