AWARENESS CAMPAIGN FOR CERVESA DEL MONTSENY
Social Media Campaign / Ambassadors management / Branded Content
To position Cervesa del Montseny we created a three-month campaign with the hashtag #momentmontseny that connected directly with its audience and increased its notoriety and value.
We launched the campaign with the collaboration of personalities linked to the Montseny environment: Sandra Blasco and Ferran Latorre. We created a synergy with their networks and those of Cervesa del Montseny in which they suggested the most beautiful and emblematic places in which to enjoy a #momentmontseny and then encouraged the audience to participate and share their photos of their favourite places under the same hashtag.
Finally, from all the photos posted, one winner emerged, whose photographer had the opportunity to take a guided tour of Les Agudes with Sandra Blasco and Ferran Latorre.Campaña Social Media
- Social Media campaign and management