AVENTURA 2 CHALLENGE
Product Launching / Story Telling / Product Placement / PR / Social Media / Branded Content
In line with the Trail 2 Challenge campaign, we created another one to launch the new Two-Nav GPS: Adventure 2. We decided to subject this new product to the most extreme conditions to test its resistance and robustness. So, with a team of mountaineers and ambassadors from all countries, including Ferran Latorre, we went for four days in the Austrian Alps during the spring season.
- Product Launch Campaign
- Social Media Campaign
- PR Action with the Spanish, French and German press
- Management of ambassadors
- Production of a capsule summary of each stage