AVENTURA 2 CHALLENGE2021-11-15T18:49:26+00:00

Project Description


Product Launching / Story Telling / Product Placement / PR / Social Media / Branded Content

In line with the Trail 2 Challenge campaign, we created another one to launch the new Two-Nav GPS: Adventure 2. We decided to subject this new product to the most extreme conditions to test its resistance and robustness. So, with a team of mountaineers and ambassadors from all countries, including Ferran Latorre, we went for four days in the Austrian Alps during the spring season.

  • Product Launch Campaign
  • Social Media Campaign
  • PR Action with the Spanish, French and German press
  • Management of ambassadors
  • Production of a capsule summary of each stage